Perks Incentive Blog

In the last post I looked at two books on the subject of influence. One is focused heavily on how we are manipulated into doing what someone else wants. Not the most positive subject, but Influence still manages to offer a lesson on positive motivation. The other book, Sway, looks at what causes us to behave irrationally. It too offers good lessons for managers. If you missed the last post, check it out here.

The third book I want to discuss is Influencer by the authors of Crucial Conversations, Influencer comes at the subject of motivation from a much more positive perspective, that of creating positive change by changing behaviors.

To achieve the results we want, the authors suggest we start by identifying the very specific behaviors that we want changed. Once we know what behaviors we want to change we can provide motivation.

Influencer provides examples where the behavior of entire communities was changed in order to improve health (eradication of Guinea Worm), keep convicts from returning to jail (Delancy Street), and reduce avoidable deaths in hospitals. The authors look at firmly entrenched behaviors and what motivators will get us to change those behaviors.

This book, like the previous two, holds some lessons for those of us that want to be a positive source of workplace motivation. (for the first three extrinsic motivators see the previous post).

Extrinsic motivator #4:  Peer Pressure. We all remember peer pressure from our school days, but we tend to forget that it is an influence in the workplace as well. It is the reason why you don’t have to turn everyone to your way of thinking. To achieve change you need to influence those whose opinions are most respected, the opinion leaders. Part two of peer pressure is to design a workplace with social support for the right behavior. This might be the pizza party for everyone when 51 percent of the department achieves a goal, with the promise of a bigger event when 75 percent achieve. The stakes aren’t high but there should be a little friendly pressure (and support) from those already achieving on those who have yet to get there.

Extrinsic motivator #5:  Change the Environment The old Western Electric experiments proved that if you change the environment people are more productive (Hawthorne Effect). Change things back the way they were and people are once again more productive. They showed that it was the attention itself that was motivating, not the environmental changes. When the attention was gone, the change itself made no difference.

When the authors of Influencer talk about changing the environment, they aren’t referring to the short term bump in productivity of the Hawthorne Effect. They want us to look at our environment to see how it influences behaviors we want to change, and ask ourselves if modifications to tools, aesthetics, or any other physical factor, would induce behavioral change without additional effort. For a manager, it might be a staff member’s uncomfortable chair that keeps them looking for excuses to get up and wander. Or maybe the first come first serve vacation sign-up chart  is causing animosity among coworkers and reducing cooperation.

Extrinsic motivator #6:  Design Rewards Obviously I think this one is right on target. Rewards help people to move in the desired direction by providing something to work towards. Rewards don’t have to be money or even anything costly. Recognition is as effective a reward as you have at your disposal. If you still have doubts, see this story of one manager’s experience.

Extrinsic motivator #7:  Demand Accountability The mirror of rewards is accountability. Rewarding good behavior just doesn’t have the same impact if you ignore bad behavior. Years ago I taught a Coping with Burnout course. We discussed what had led participants to feel burned out. I quickly realized that most of the participants had once been top performers. What really “burned them up” was  seeing how little others could get away with accomplishing, without recourse. Lack of accountability undermined their sense of value.

External motivators - I have covered three books that demonstrate that we can affect the behavior of those who work with us. I would love to hear your thoughts on the topic of influence and motivating others.

Copyright Cindy Ventrice

The past few weeks I’ve read three books: Influence The Psychology of Persuasion by Robert Caldini, Influencer The Power to Change Anything by the authors of Crucial Conversations, and Sway The Irresistible Pull of Irrational Behavior by Braeman.

Why these three books? First, I wanted to learn more about what outside influences affect our behavior. What exactly are the extrinsic motivators that cause people to do what they do? Second, I wanted to see how we can apply this information to what managers can do to create a more motivating work environment.

Sway and Influence both come at the topic from the perspective of unwanted external motivators. Influencer looks at intentional use of external  motivators to affect positive change. Today I will explore Sway and Influence. Next post, Influencer.

Sway looks at what motivates us to behave in an irrational manner, doing things that, when we stand back and observe, just don’t seem to make sense. The authors build a strong case for a and is very interesting in helping us to avoid the triggers that produce irrational behavior. You could tie each motivator they discuss back  to the workplace. It would be worthwhile to explore the impact of each. For the purpose of this article, I want to focus on two triggers that really resonated.

Extrinsic motivator #1:  Labels. One of the most powerful concepts for managers to understand is how labels affect our perception.

Do we see an individuals current performance or do we see what we expect to see?

One example the authors provide is from sports. It seems draft pick number, the order in which players are selected to join a professional team, affects players playing time even years later. The primary factor in determining how much playing time an individual receives was not how well they play now, but how valuable they were rated before joining the league.

Think about how this plays out in the workplace. Once  a manager labels an employee a poor performer that manager is much less likely to see good performance. He looks for the behavior and results that confirm his perception and ignores conflicting evidence. Couple this phenomena together with employees who tend to live up or down to expectations and you have a recipe that makes improvement pretty tough.

Extrinsic motivator #2:  Compensation. Remember, this book is about irrational behavior, so the focus is on when compensation reduces performance. Weird huh?

The authors point out that when people are already motivated intrinsically, maybe they are doing something for the good of the community, compensation can actually decrease motivation. The authors provide examples from a number of experiments that show incentives can motivate someone not to act or to perform poorly. It seems that extrinsic motivators can squelch intrinsic motivators. To put it another way our mercenary tendencies can override the altruistic ones.

I don’t bring this up because I think we need to stop paying people, but because we need to look at what motivators are in play in any given situation and take care not to override the intrinsic with the extrinsic. This idea of conflicting motivators has very interesting implications for incentive programs and might explain why some incentive programs backfire.

The second book, Influence covers some of the same ground as Sway, dives deeper into the research, and takes a significantly more negative approach to the topic. In reading this book it sometimes  was hard to get past the feeling that the book should have been called Manipulation. I had to keep reminding myself that influence is, in and of itself, neutral and can be used for either good or evil.

Here is the extrinsic motivator from Influence that I found particularly relevant to my work in  employee recognition.

Extrinsic motivator #3:  Gifts. The desire to reciprocate is a strong intrinsic motivator triggered by the act of giving a gift (an extrinsic motivator). Caldini points out that reciprocation is used  to compel us to buy or donate. Companies give free samples and, at some level, we feel an obligation to make a purchase. Charities give an unwanted gift and the statistics show we feel obligated to donate.

The need to reciprocate when we are given a gift is  a powerful motivator. The need to reciprocate may partially explain why recognition improves performance. Recognition, whether in the form of praise or award, is a gift. When we receive the gift we want to give something back. I know there is far more to why recognition improves performance than simply wanting to give back, but it is part of why praise motivates us to work even harder.

Labels, compensation, and reciprocation, three motivators that the authors explore for the negative repercussions. Managers need to understand how these triggers work to avoid unintended consequences and reinforce good performance.

Next post, we’ll look at Influencer and explore a different perspective on extrinsic motivators.